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Privacy Policy - What does this policy cover

Welcome to áBout Packaging. Our Privacy Policy explains how we collect, use, disclose, and protect information that applies to our visual communication platform (the "Service"), and your choices about the collection and use of your information. Capitalized terms that are not defined in this Privacy Policy have the meaning given to them in our Terms of Use. If you do not want your information processed in accordance with this Privacy Policy in general or any part of it, you should not use our Service. This policy applies to all users of the Service.

1. Information we collect

We collect the following types of information about you:

(a) Information you provide us directly

We may ask for certain information when you submit any online request form, email or subscribe or correspond with us (such as your name, place, e-mail address etc.).

We also collect any messages you send us through the Service, and may collect information you provide in User Content. We use this information to operate, maintain, and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.

If you don’t provide your personal information to us, you may not be able to access or use our Service.

 (b) Information we receive from third-party applications

We may receive information about you from third parties. For example, if you access the Service through a third-party connection or log-in, such as Facebook Connect, by “following,” “liking,” adding the áBout Packaging application, linking your account to the áBout Packaging Service, etc., that third party may pass certain information about your use of its service to áBout Packaging. This information could include, but is not limited to, the user ID associated with your account (for example, your Facebook UID), an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Service. You may also unlink your third party account from the Service by adjusting your settings on the third party service. If you unlink your third party account, we will no longer receive information collected about you in connection with that service. And if you choose to integrate with a third party application to incorporate elements into your designs, enhance media, supercharge your workflow or share to social media, we could receive data from such apps (as well as disclose data to such apps). If you communicate with us via social media, including Instagram, Facebook etc. and choose to share your user generated content with us, we may receive information such as videos you’ve created, your photo, your account name and your comments about áBout Packaging.

(c) Information we receive from other third parties

We may obtain information about you from third-party sources, such as public sources, social media platforms (like Facebook, Instagram, LinkedIn, Twitter and other platforms) and third-party data providers and information services. Examples of the information we may obtain from such third parties include your company, company size, job title and seniority, industry and other profile information. We may share your email address or other information in order to obtain and combine this information with information that you provide to us or other information that we collect when you use our Service. We do this to better understand your profile and interests so that we can deliver customized offers and other personalized services to you, such as to serve relevant offers to you via email, chatbots, phone or personalized advertising.

Some of these providers may combine data collected from our Service through cookies, pixels, tags and similar technologies, with email or mailing addresses to which they have access to help us serve relevant offers to you.

If you are not a áBout Packaging subscriber, we may obtain your contact details from a social media platform, such as LinkedIn, or a third party data provider, so that we can promote our product offerings and subscriptions to you if we think they would be helpful in your role.

We also may have obtained your details from another áBout Packaging user, for example when they have shared a design with you.

We may also receive information about you and your engagement with our advertisements from our ad servers, ad networks and social media platforms. This may include the websites you visited before coming to áBout Packaging so that we can determine advertising effectiveness and pay our referral partners.

áBout Packaging for Education: Please note that references to utilizing third-party information for offers and advertising in this Section 1(c) may apply to students using áBout Packaging for Education.

 (d) Information we collect from you automatically

We will directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information (please see the paragraph on log file information below) that assists us in improving the Service. For more information on the analytics cookies we use and how to opt out of third-party collection of this information.

(e) Cookies information and information taken from similar technologies

When you visit the Service, we (and our third-party partners) will send cookies — small text files containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets áBout Packaging do things like help you log in faster, enhance your navigation through the site, remember your preferences and generally improve the user experience. Cookies also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. They also allow us to measure traffic and usage trends for the Service, deliver personalized advertisements that may be of interest to you and measure their effectiveness, and find potential new users of the Service.

You can control or reset your cookies and similar technologies through your web browser, which will allow you to customize your cookie preferences. However, some features of the Service may not function properly if the ability to accept cookies is disabled.

ÁBout Packaging for Education: Please note that references to utilizing cookies for advertising in this Section 1(e) may apply to students using " áBout Bout Packaging for Education" - we do not serve advertising to students using áBout Bout Packaging for Education.

(f) Log file information

Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

(g) Clear gifs/web beacons information

When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to anonymously track the online usage patterns of our users. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information allows for more accurate reporting and improvement of the Service.

(h) Device identifiers

When you access the Service on a device (including smart-phones or tablets), we may access, collect and/or monitor one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files that uniquely identify your mobile device. A device identifier may convey information to us about how you use the Service. A device identifier may remain persistently on your device, to help you log in and navigate the Service better. Some features of the Service may not function properly if use of device identifiers is impaired. Device Identifiers used by áBout Packaging include the Android Advertising ID and iOS Advertising Identifier.

(i) Location data

áBout Packaging collects information in order to understand where its users are located for a number of reasons. It helps áBout Packaging to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use áBout Packaging for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of áBout Packaging.

áBout Packaging may collect your precise or approximate location:

- from you, when you provide, correct or confirm your location (e.g., when you purchase products from us);

- by inferring your location from your IP address; and

- from our partners or your payment provider.

 (j) Content within your account

We receive content that you create within your áBout Packaging account and media you upload for use within it, such as designs, images, documents, videos, and metadata about your content.

2. How we use your information

We use the information we collect about you for the purposes set out below:

  • Providing you with the Service: We use the information that you directly give us to provide the Service to you. This includes allowing you to log in to áBout Packaging, operating and maintaining the Service, giving you access to your designs and billing you for transactions that you make via the Service. We also use information we collect about you automatically to remember information about you so that you will not have to re-enter it during your visit or the next time you visit the site.

  • For data analytics: We use information about you to help us improve the áBout Packaging Service and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.

  • For data and predictive analytics: We may analyze content, media uploads and activity in your account (such as designs, photos, videos, audio, and search terms) to provide and customize the Service and to train our algorithms and models using machine learning in order to improve our Service. This is carried out with strict access controls and policies in place to protect your privacy. For certain machine learning projects, where legally required or we believe it is appropriate given the nature of project, we may seek your prior consent. These activities include, but are not limited to:

  • labeling and detecting components in images (e.g., background, eyes) in order to enhance photo editing tools such as background removal, blemish and red eye correction and erasure of components;

  • labeling raw individual data (e.g., “man with dog”)

  • detecting content prohibited by our policy for moderation and security purposes (e.g., pornographic or copyright protected material);

  • translating audio soundtracks;

  • predicting the most relevant subscription or product offerings for a user to tailor communications and advertising;

  • search terms and corresponding search results interaction data to build an algorithm to deliver the most relevant design result.

  • Customizing the Service for you: We use and combine the information you provide us and information about you that we collect automatically and receive from other sources (including information we receive on and off our Service) and combine it with information about the behavior of other users to make sure that your use of the Service is customized to your needs. For example, to recommend templates, ingredients and fonts that are likely to be useful to you in a design, we may use information derived from your prior behavior on our Service, the use of these elements by other people working on similar designs and other inferred information.

  • To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service. For example, we may send you emails about technical issues, security alerts or administrative matters.

  • To promote and drive engagement with the áBout Packaging Service: We use your contact information to get in touch with you about taking part in our surveys or about features and offers relating to the Service that we think you would be interested in. We also use information we collect about you to make sure that you get the most relevant offers and promotions based on your use of the Service, and your preferences. You can opt-out of these communications as described below.

  • To improve the Service: We analyze information about your use of the Service and your content to better understand how users are engaging with our Service and measure the effectiveness of the Service so we can make improvements and develop our services for users.

  • For advertising purposes: We use information about you, including cookies information and other information we (and our third-party partners) collect from you automatically about your use of the Service, to serve, personalize and measure the effectiveness of advertising on the Service and third-party sites and platforms. This includes showing you advertising we think you might find interesting as well as displaying advertising to potential new users that have similar interests. Please note that we do not serve advertising to students using ÁBout Packaging for Education. For more details about how we use your information for advertising purposes, please see Section 4 “Advertising”.

  • Customer happiness: We use information about you, information that we collect or and from within your account, information that you provide to our customer happiness team, and information about your interactions with the Service to resolve technical issues you experience with the Service, and to ensure that we can repair and improve the Service for all áBout Packaging users.

  • For security measures: We use information about you and from within your account to monitor activity that we think is suspicious or potentially fraudulent, and to identify violations of this Privacy Policy or our Terms of Use.

  • For matters that you have specifically consented to: From time to time áBout Packaging may seek your consent to use your information for a particular purpose. Where you consent to our doing so, we will use it for that purpose. Where you no longer want us to use your information for that purpose you may withdraw your consent to this use.

  • For troubleshooting, error resolution and service improvement: We may need to review your designs to support your request for help, correct general errors with the áBout Packaging Service or improve our services.

  • For matters that we are required to use your information by law: áBout Packaging will use or disclose your information where we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use and our Acceptable Use Policy or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of áBout Packaging, our users or others.

3. Sharing your information

(a) How we share your information

We share your information with third-party service providers for the purpose of providing the Service to you and to facilitate áBout Packaging’s legitimate interests. Those service providers will only be provided with access to your information as is reasonably necessary for the purpose that áBout Packaging has engaged the service provider, and we will require that such third parties comply with this Privacy Policy, appropriate data processing terms and any applicable laws.

Some of the third parties with whom áBout Packaging may share your personal information are service providers who assist áBout Packaging with functions such as:

  • Billing;

  • Customer support and customer management;

  • Email services;

  • Hosting and storage;

  • Data analytics and predictive analytics;

  • Data labelling and machine learning;

  • Security;

  • Advertising and marketing services;

  • Domain name registration;

  • Delivery of physical products; and

  • Other service providers.

 (b) How you can share your User Content

(i) Public Posts

Any information or content that you voluntarily disclose for posting to the Service, such as public User Content, becomes available to be read, collected and used by the public. When you set your profile to public, or make User Content public, your information becomes publicly available globally, searchable by other users and can be indexed by search engines. If you or áBout Packaging remove information that you posted to the Service, copies remain viewable in cached and archived pages of the Service, or if other users have copied or saved that information.

You may share your áBout Packaging designs to your social media accounts, including LinkedIn, Facebook, Twitter, Pinterest, Tumblr etc. You should ensure that you familiarize yourself with the privacy policies of each of these services and any privacy settings that may apply to the designs you choose to share on those accounts.

(ii) Teams

If you join a Team, then any information or content that you create in that Team or activity you take within the Team may be shared with other Team members and the Team Owner. If requested by the Team Owner, áBout Packaging may re-assign ownership of any User Content you post in the Team to the Team Owner or to another Team member. You should ensure that any personal information, confidential information, or User Content that you’d like to keep private is retained in a separate personal account.

(iii) Design Collaboration

If you accept an invitation to view or edit a áBout Packaging design:

  • your name and avatar will be visible to anyone else in the design at the same time as you, whether or not they are logged in to áBout Packaging or anonymous;

  • your name and time of login will become available to any other person that also has edit access to that design, whether or not they are within your Team.

As the owner or editor of an individual design, you can choose to give other people access to your designs using the following link sharing settings:

1. “Only people added can access”: Only people who have been added to those designs via their email or áBout Packaging account will have access to your design. Anyone who hasn’t been added to a design will need to request access from you. This is the most private sharing option, and áBout Packaging uses this as the default setting for all designs .

2. “Anyone with the link”: Anyone on the internet who has the link can access your design (and view or edit if you select this). We do not recommend this option for information you wish to keep confidential. Please note that this setting will, by default (except for áBout Packaging for Education subscriptions) also allow non- áBout Packaging users to anonymously access your design (and view the full names, avatars, cursors and comments of logged in users).

3. “Only your team*”: Only people on your team that have the link can access, view or edit (as you select) your design. This means if you share the link on an email or Slack communication with numerous people in your Team, any of them can access the design without further permission. *Subject to being made available for your team.

áBout Packaging collects your links and they may be shared with service providers where required to provide the Services. Once you share a link, it may be on-shared by your recipients.

(c) Sharing in connection with a merger, acquisition or reorganization

áBout Packaging may also share, sell or transfer your information to third parties in connection with or contemplation of (including as part of the due diligence process) any merger, acquisition, reorganization, financing, sale of assets, bankruptcy or insolvency event involving áBout Packaging or any portion of our assets, services or businesses. Information such as customer names and email addresses, User Content and other user information related to the Service may be among the items shared, sold or otherwise transferred in these types of transactions. You will be notified via email and/or a notice on the Service if such a transaction takes place and be given notice of any material changes to the way we handle your data under this policy.

 (d) Your employer

If you access áBout Packaging with an email address issued to you by your employer (either a business, non-profit or educational institution), and your employer has established an account with áBout Packaging (or is considering doing so), you acknowledge that áBout Packaging may share your name, email, and the existence of your áBout Packaging account with your employer.

 (e) Sharing with other third parties

áBout Packaging will also share your information with third parties in certain circumstances, such as where you consent to our sharing it with a third party for a particular purpose.

You or your account administrator may also choose to work with third party applications from within áBout Packaging so that you can incorporate elements into your designs (e.g., YouTube and Google Drive), enhance your media (e.g., with duotone and shadows) or supercharge your workflow (e.g., with LinkedIn or Slack). For example, you may install a third-party document sharing app in order to store, share and edit content through our Service. Integrating with third party applications could involve importing data from that third party to áBout Packaging and/or exporting data from áBout Packaging to that third party. If this requires connecting your áBout Packaging account to your account on the third party application, you will be asked for permission. These third-party apps are not controlled by us, and this privacy policy does not cover how third-party apps use your information. You should review the terms and conditions of any third party apps before connecting them to the Service. If you object to information about you being shared with these third parties, do not install the app.

 (f) Sharing aggregate data

We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated such anonymized data with third parties

 (g) Sharing with authorities

We access, preserve and share your information with regulators, law enforcement, police, intelligence sharing and take down services and or where we have a good-faith belief that it is necessary to detect, prevent or address fraud, breaches of our Terms of Use or  Policy, harmful or illegal activity, to protect áBout Packaging (our rights, property or intellectual property), you or others, including as part of investigations or regulatory enquiries or to prevent death or imminent bodily harm.

4. Advertising

We partner with third party ad servers, ad networks and social media platforms (like Facebook, Google, LiveRamp, Outbrain, Taboola and Appsflyer) to deliver personalized advertisements (“ads”) on our Service and other sites that may be of interest to you and/or to measure their effectiveness, and/or to identify potential new users of our Service.

áBout Packaging may share certain information with our third party advertising partners, such as your email address, location, cookie information and information relating to your use of our Service, and allow partners to perform a match of your information against information from other third party networks or sites to serve ads either on the Service or on third party sites (including, but not limited to Facebook, Google and Samsung televisions) and to measure the effectiveness of these ads. We also share certain information with social media platforms, such as Facebook and Tiktok, to display advertising to potential new users whose demographics and behaviour look like those of our existing users.In addition, these third-party ad servers or ad networks may use technology to send, directly to your browser or mobile device, these personalized ads and ad links directly to your browser or mobile device, and will automatically receive your IP address when they do so. They may also use other technologies (such as cookies, JavaScript, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on the Service, and to measure the effectiveness of their ads and to personalize the advertising content. áBout Packaging does not sell or rent the information we collect directly from you or about you from third parties with these third-party ad servers or ad networks for such parties’ own marketing purposes.

Please note that an advertiser may ask áBout Packaging to show an ad on the Service to a certain audience of users (e.g., based on demographics or other interests). In that situation, áBout Packaging determines the target audience and áBout Packaging serves the advertising to that audience and only provides anonymous aggregated data to the advertiser. If you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.

The áBout Packaging Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers or contact such advertisers for more information.

5. How we transfer, store and protect your data

Your information collected through the Service will be stored and processed in India or any other country in which áBout Packaging or its subsidiaries, affiliates or service providers maintain facilities or employ staff or contractors. áBout Packaging transfers information that we collect about you, including personal information, to affiliated entities, and to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. As a result, we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. However, we always take steps to ensure that your information remains protected wherever it is stored and processed in accordance with applicable laws. Where required under applicable laws, you consent to the transfer of information to the U.S. or any other country in which áBout Packaging or its parent, subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy.

6. Keeping your information safe

áBout Packaging cares about the security of your information, and uses appropriate safeguards to preserve the integrity and security of all information collected through the Service. To protect your privacy and security, we take reasonable steps (such as requesting a unique password) to verify your identity before granting you access to your account. You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your email communications from áBout Packaging, at all times. However, áBout Packaging cannot ensure or warrant the security of any information you transmit to áBout Packaging or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of third party sites and services that you add to the áBout Packaging Service, such as social networks. áBout Packaging is not responsible for the functionality or security measures of any third party.

7. Your choices about your information

(a) You control your account information and settings

We provide choices about how we process your account information:

 (b) Opting out of collection of your information through tracking technologies

Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools. Depending on your type of device, it may not be possible to delete or disable tracking mechanisms on your mobile device. Note that disabling cookies and/or other tracking tools prevents áBout Packaging or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted advertising activities by áBout Packaging, including via third-party websites. However, doing so may disable many of the features available through the Service.

(c) Opting out of enrichment using third-party data

As described above, we may combine information about you with information obtained from third-party sources to better understand your profile and interests so that we can deliver customized offers and other personalized services.

(d) Rights in respect of your Information

In some circumstances áBout Packaging will not be able to comply with your request regarding your personal data. If we are unable to remove any of your information, we will explain why. For example, we may not be able to provide a copy of your information where it infringes on the rights of another user. In some cases, you may have shared your information with third parties, such as by publishing a design on a third party’s website. In that case áBout Packaging will not be able to delete the information, and you will need to contact that third party directly.

If we are unable to resolve your request, or if you are concerned about a potential violation, you have no option to report the issue or make a complaint to the data protection authority in your jurisdiction.

8. How long we keep your information

Following termination or deactivation of your user account, áBout Packaging will retain your profile information and User Content for a commercially reasonable time, and for as long as we have a valid purpose to do so. In particular, áBout Packaging will retain your information for the purpose of complying with its legal and audit obligations, and for backup and archival purposes.

9. áBout Packaging for Education

In this policy, a child is considered a person under the age of 13 years old (or the minimum legal age in the child’s country to be able to provide lawful consent to the processing of their personal data where the age is higher than 13 years old).

The Service and our content are not directed at children. Children are not permitted to sign up by themselves for the Service.

Other than as part of áBout Packaging for Education (set out below), áBout Packaging does not knowingly collect or solicit personal information from children. If we learn that we have collected personal information from a child without verification of parental consent where this is required, we will delete that information as quickly as possible.

10. Links to other websites and services

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. In addition, you acknowledge that we are not responsible for and we do not exercise control over any third parties that you authorize to access your User Content. If you are using a third-party website or service (like Facebook) and you allow such a third party access to your User Content you do so at your own risk. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources other than through the Service.

 12. California and Virginia user requests

Californian users of áBout Packaging have additional rights afforded to them under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA, effective 1 January 2023).


Virginian users of áBout Packaging also have additional rights afforded to them under the Virginia Consumer Data Protection Act (VCDPA, effective 1 January 2023).


The CCPA, CPRA and VCDPA give resident users various rights with respect to the personal information we collect, including the right to (subject to certain limitations):

  • Request to access the personal information áBout Packaging has about you;

  • Request that áBout Packaging delete all of your personal information;

  • Request that áBout Packaging correct inaccurate personal information;

  • Opt out from the "sale" of your personal information;

  • Opt out of the "sharing" of your personal information for cross-context behavioral advertising.


Categories of personal information collected by áBout Packaging


For more details about the personal information áBout Packaging has collected in the past year, please see section 1 “Information we collect”. For details on how we use that information, who we share it with, and how long we keep it, please see section 2 “How we use your information”, section 3 “Sharing your information”, and section 8 “How long we keep your information.”


Exercising your rights


Users may make a request by contacting us if you face any issues.


Californian and Virginian users may opt out of the “selling or sharing” of your personal information, which in this case would also include us providing your employer with information confirming whether or not you use áBout Packaging with their email domain, as described in Section 3(d) and the third party advertising as described in Section 4. You can opt out by following the instructions on the “Do not sell or share my personal information” banner.

13. Changes to this Policy

We may update this policy from time to time to reflect our current practice and ensure compliance with applicable laws. When we post changes to this policy, we will revise the “Last Updated” date at the top of this policy. If we make any material changes to the way we collect, use, store and/or share your personal information, we will notify you on our website or by sending an email to the email address associated with your áBout Packaging account. We recommend that you check this page from time to time to inform yourself of any changes.

14. How to contact us

If you have any questions about this Privacy Policy or the Service, or wish to make a complaint please contact us through Email.

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